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Connecting
health brands
to audiences.

Who we are.

SPM Group is the premier independent network of health and healthcare agencies. We create meaningful change through better, innovative connections and engaging holistic experiences between audiences and brands.

We share a vision to constantly evolve, grow, and improve our talent and capabilities to keep our clients ahead of their competition.

Our clear mission...

We believe people deserve to know the differences in health and healthcare.

We create meaningful communications and experiences to help people improve their lives.

What we do.

Meaningful communications don’t just pop out of thin air—they take serious capabilities. From strategy and insights to creative, content, digital and media, we’re all hands on deck, collaborating across disciplines, channels, and offices to deliver everything clients need today and tomorrow.

We help connect people and health brands. 

  • Brand, content & strategic communication
  • Targeted, multi-channel media
  • Digital, website & experience integration
  • Search, lead generation & results optimization

Capabilities.

Across our agency network we provide strategy, creative, media, data analytics, digital strategy, experience, website development, for our clients across the United States. With roughly 200 talented specialists, we have the expertise, insight, creativity, and scale to engage and connect with customers throughout their entire health journey. A sampling of our service offering and proprietary tools across our agency network include:
spm group insights and research

Insights &
research.

spm group content development

Creative
concepting &
production.

spm group branding and healthcare

Branding &
healthcare
strategy.

spm group digital experience and website

Digital
experience
& website.

spm group media planning and buying

Content strategy
& development.

spm group communications planning

Media planning
& buying.

spm group social and lead generation

Social &
lead generation.

spm group search and ppc

Search &
PPC.

spm group analytics and reporting

Analytics &
reporting.

Our partners.

Over the last 30+ years we have worked with over 350 health systems, children’s hospitals, clinics, public health departments, and associations in 40+ states. We’ve also developed over 700 websites and used digital search to grow behavioral health, addiction recovery, and senior living organizations across the country.

Our clients represent some of the best organizations in healthcare, including consumer-facing brands as well as business to business. 

The industries we serve:

  • Academic medical centers & systems
  • Hospitals & health systems
  • Community health centers & systems
  • Providers & medical groups
  • Healthcare associations & foundations
  • Medical device & instruments
  • Behavioral & mental health
  • Addiction & recovery
  • Dental service organizations
  • Senior living & communities
  • Insurance & operations
SPMG-Client-Logos-BW

What we’re proud of.

We develop award-winning multi-channel marketing campaigns and experiences that connect with audiences and drive measurable business improvements and ROI for our clients.

We win over 150 creative awards annually, both in healthcare and general market.  

What we stand for.

We believe creating an inclusive culture internally will make an impact externally. We are committed to ensuring that the diverse experiences, needs, and perspectives of people are recognized and incorporated in impactful ways. We at SPM Group know that in order to make work we can stand behind, we must thoughtfully and purposefully commit to equity and inclusion within our agencies’ walls and in our interactions with clients, prospects, vendors, our community, and each other.

Insights and Inspiration.

Umbrella covering bottle of wine pouring into glass

Dare to Dry?

A record 27% of Americans were highly likely to participate in Dry January and beverage brands crafted unique strategies to step up to the challenge.

Read The Squeeze

What we stand for.

We believe creating an inclusive culture internally will make an impact externally. We are committed to ensuring that the diverse experiences, needs, and perspectives of people are recognized and incorporated in impactful ways. We at SPM Group know that in order to make work we can stand behind, we must thoughtfully and purposefully commit to equity and inclusion within our agencies’ walls and in our interactions with clients, prospects, vendors, our community, and each other.

We acknowledge that genuine change begins with transparency. Although SPM Group includes people from a wealth of different backgrounds, we know that we have far to go in contributing to a diverse and inclusive workplace and world. With this in mind, we commit to the following:

  • Established a Diversity and Inclusion Agency Taskforce in June, with subcommittees focused on the following areas:
    • Internal process, including recruiting a more diverse pool of applicants and ensuring we build alliances with minority-owned partners/vendors.
    • Internal education and training, mandatory diversity training for all employees, as well as quarterly education focused on addressing unconscious bias, leadership, and the impact of racism and other forms of discrimination on both the healthcare and advertising fields.
    • External outreach, extending our reach to our community through collaboration with Off the Street Club and other organizations, as well as supporting local black- and minority-owned businesses in our communities.
  • Publishing our employment statistics across SPM Group focusing on race and gender throughout our agencies.

Most importantly, we will strive to make certain that our efforts are not hollow, shallow, or temporary. We reaffirm our commitment to ethical communications and resolve to ensure that the fight for equity is not relegated to outside working hours. This is only the beginning, and we look forward to driving change within SPM Group and beyond.